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Books: 20/20 Foresight

20/20 Foresight Crafting Strategy in an Uncertain World
by Hugh Courtney (2001)

I had the pleasure of hearing Hugh Courtney during a symposium at the Kenan Flagler School of Business where we were both speakers. Courtney’s book is a staple of the school’s course on strategy, and rightly so. It’s refreshing, relevant, readable, and offers practical advice about how to craft corporate strategy in a highly changing world. Key point: defining the level of uncertainty is the critical first step to choosing tools and asking questions to make critical strategy decisions. Recommended.

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